IPL Daily reaches a focused, highly engaged audience of Indian Premier League fans. Our readers come to us for player statistics, records, head-to-head analysis, venue guides, fantasy strategy, and full-season coverage - and they return throughout the IPL season and the off-season. If your brand wants to reach cricket fans in a brand-safe, editorially independent environment, we would be glad to talk.
Our Audience
Our readers are primarily Indian cricket fans aged 18-40, with strong representation from urban India - Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Ahmedabad, Kolkata, Pune, and Vadodara. We also reach the Indian diaspora in the UAE, United Kingdom, Canada, and Australia.
- Core age group: 18-35
- Mobile-first audience: roughly 82% of visits
- High interest in cricket, fantasy strategy, statistics, and sports content
- Engaged during the IPL season and around major cricket events year-round
Advertising Options
1. Display Advertising. Standard IAB display placements across the site, served through Google AdSense and other reputable ad networks, priced on a CPM basis.
2. Sponsored Articles. Written by our editorial team and published as clearly labelled "Sponsored Content," with optional sharing across our social channels. Best suited to cricket-adjacent, brand-safe products and services.
3. Newsletter Placement. Our email newsletter reaches subscribers who have opted in to hear from us - a smaller but highly engaged segment of our audience.
Our Advertising Standards
We keep a clear line between editorial and commercial content:
- Editorial independence: Advertising never influences what we cover or the conclusions we reach. Paid placements do not buy favourable editorial coverage.
- Clear labelling: All sponsored or paid content is clearly marked as "Sponsored" or "Advertisement" and kept separate from our editorial articles.
- Brand-safe only: We do not accept advertising for betting, satta, casino, or unregulated gambling platforms, or for any product that is illegal in India. Any fantasy-sports advertising must comply with applicable Indian laws and our content standards.
- Relevance: We prioritise advertisers whose products are genuinely relevant and useful to a cricket audience.
Get in Touch
To discuss advertising, request a media kit, or ask about current rates, email us at:
Email: contact@ipldaily.com (subject line: "Advertising Inquiry")
Please include your brand name, the type of advertising you are interested in, your target period, and an approximate budget range. We respond within 48 hours.
To report an advertising issue you have seen on our site, email us using the same subject line and we will look into it promptly.
IPL Daily is an independent digital media publication operated by Avasar Maru and is not affiliated with the Board of Control for Cricket in India (BCCI), the Indian Premier League, Dream11, or any IPL franchise.